Hello, We’re Simply Nootropics

Our mission is to help people feel, look and be at their best, every day.

How did it all start?

In the fast-paced world of entrepreneurship, Anthony and Stu knew all about its challenges. Anthony, after burning the candle at both ends, arrived at a critical moment hitting burnout. It was as if his own body and mind was holding him back, for what he described felt like "driving with the handbrake on". Stu, with twenty years in natural health, knew the crucial balance of mental and physical well-being in high-stress environments.

Their paths merged around a key question: How do you maintain peak performance without compromising health? The turning point for Anthony was discovering nootropics, a significant revelation. However after trying nootropics from across the globe, he found many products unsatisfactory, often filled with caffeine, stimulants and low-quality ingredients and dosages. This led Anthony to Stu, a friend and natural health expert. Their goal: create unique nootropics focused on holistic mind, body and longevity health. Collaborating with neuroscientists and health experts, they developed transformative products.

This vision expanded when Anthony’s friend, Dr. Brian P. Ramos joined the team, a Yale-trained neuroscientist. His expertise in cognitive enhancement and ageing brought a new wave of innovation, emphasising science-led development and community education. Simply Nootropics was born from this fusion of personal struggle, expert knowledge, and a relentless pursuit of well-being. Today, the company stands as a testament to their journey – a mission-driven entity dedicated to helping people be and feel their best, every day.

Science backed nutrition

Our goal is simple: deliver high-quality and researched backed supplements that provide remarkable results and value.

Scientifically backed ingredients
Lab tested & GMP certified
New Zealand founded 2020
Trusted by thousands of customers

Meet our team

Anthony Baxter

Anthony combines his entrepreneurial talents and brand building background with his innate desire for self-improvement. He takes great pride in personally using each supplement daily. His vision is to offer accessible nootropics and education that transform lives.

Stu Vaughan

Stu is more than a product expert; he's a mentor and innovator. His talent for making complex health concepts accessible compliments Anthony’s business drive. Stu's dedication to mental health and quality nootropics shapes our brand's reputation for trust and effectiveness.

Dr. Brian P. Ramos

Dr. Brian P. Ramos, Ph.D. in Neurobiology from Yale University, a leading authority in neurocognition and healthy ageing. Brian’s educational content, knowledge and insights ensure we are delivering results and staying at the cutting edge of science and health research.

NMN Certificate of Analysis
NMN Certificate Batch 2
Essentials Certificate of Analysis
TMG Certificate of Analysis
GMP Certified

Our Simply Nootropics capsules are produced in a facility certified with Good Manufacturing Practices (GMP). This ensures that our products meet stringent quality controls for your assurance of excellence.

Quality Control

All our nootropics supplements undergo stringent third-party lab testing and manual safety checks before packaging, ensuring you receive the highest quality products. We post our certificates above for transparency.

Science meets performance

We craft our supplements using ingredients validated by clinical research and approved by our in-house neuroscientist ensuring they support overall well-being and peak performance.

Discover the science

Our secret lies in our commitment to holistic cognitive health, anti-ageing and wellness. Learn from our experts and stay up to date with the latest clinical studies, research and science.

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60-day money back guarantee

Experience the benefits risk-free and feel the difference in your health. If you're not completely satisfied, send us an email and we’ll make it right.