Known as “smart drugs”, nootropics are used to boost focus, memory, creativity, and overall brain health, helping you sharpen your mind.

What Are Nootropics?

Nootropics are supplements, natural compounds, and sometimes medications that support your cognitive function in many ways. They can be used by students, professionals, athletes, and anyone who needs to get through their day with better clarity and focus.

Some nootropics, like Ginseng and Ashwagandha, have been used for approximately 3,000–5,000 years in Ayurveda and Traditional Chinese Medicine.

How Nootropics Work

Nootropics interact with your brain’s chemistry, influencing the pathways that control your focus, memory, and resilience. Here’s how they work:

Boosting Neuro-transmitters

Some nootropics help release brain chemicals like dopamine and serotonin, which improve mood, focus, and learning. They can also increase acetylcholine, the “learning neurotransmitter” that boosts memory and thinking skills.

Improving Blood Flow

Some compounds increase blood flow to the brain, delivering more oxygen and nutrients, supporting attention, and reducing mental fatigue.

Combating Oxidative Stress

Certain nootropics are rich in antioxidants that fight oxidative stress. This helps protect brain cells from damage, which is essential for long-term brain health and cognitive function.

Types of Nootropics

Nootropics come in various forms and work differently. Here are some popular categories:

Choline Sources

These nootropics support the neurotransmitter Acetylcholine, which helps learning and memory. 

  • Alpha-GPC: Alpha-GPC is great for boosting memory and focus, making it a popular choice in nootropic combos because it's super easy for the body to absorb.
  • Citicoline: Citicoline helps keep the brain energised, it’s often used to support clear thinking and concentration.
Amino Acids

Amino acids like L-theanine and Tyrosine are natural compounds found in foods that support focus and stress resilience.

  • L-Theanine: Found in green tea, it helps you relax without making you sleepy, so it’s perfect for staying focused. A lot of people mix it with caffeine for a calm, steady energy boost.
  • Tyrosine: Tyrosine is an amino acid that helps make dopamine, giving a boost to focus, mood, and handling stress.
Adaptogens

Adaptogens help the body adapt to stress and maintain balance. Some well-known adaptogens include:

  • Rhodiola Rosea: It’s great for cutting down on fatigue and keeping you focused, especially when you're stressed.
  • Ashwagandha: This ancient herb helps bring down stress and boosts mental clarity, making it a solid all-rounder in nootropic mixes.
Mushroom Nootropics

Certain mushrooms are known for their brain-boosting properties:

  • Lion’s Mane: Often known as the “brain mushroom,” Lion’s Mane is believed to boost nerve growth factor (NGF), which helps with brain flexibility and clear thinking.
  • Cordyceps: Famous for its energy kick, Cordyceps is great for boosting endurance and mental stamina.

Nootropics Health Benefits

So, Colleen is sold on hydrolyzed collagen peptides. But not just any collagen peptide—she chooses Simply Nootropics. Here's why:

Better Focus and Concentration

Nootropics like caffeine, L-Theanine, and Rhodiola Rosea help maintain a steady focus, ideal for studying or work days that demand high levels of attention.

Improved Memory and Learning

Bacopa Monnieri, Alpha-GPC, and Lion’s Mane are popular for improving memory, helping with information retention and recall.

Reduced Mental Fatigue

Many nootropics combat fatigue by increasing blood flow and promoting nutrient absorption. Ginkgo Biloba, in particular, supports resilience during mentally demanding tasks.

Better Creativity and Mood

Lion’s Mane is often used to support creativity and reduce anxiety, making it ideal for people in creative fields.

How to Choose the Right Nootropic

Focus & Calm

L-Theanine, Rhodiola Rosea: Improve concentration and stay calm under pressure, a great choice for workdays that require steady focus and clear thinking. Ideal for high-stress environments where calm productivity is essential.

Memory & Learning

Alpha-GPC, Lion’s Mane Mushroom, Ginkgo Biloba: Improve memory retention, recall, and cognitive flexibility. Perfect for studying, learning new skills, or managing complex projects that demand mental clarity.

Natural Energy & Endurance

Panax Ginseng, Ashwagandha: Increase stamina, mental endurance, and resilience without relying on stimulants. Ideal for those who need sustained energy throughout the day, such as athletes, professionals, or anyone with a packed schedule.

Boost in Alertness

Caffeine + L-Theanine: Achieve a balanced lift in energy and focus, with a calm undertone that prevents the common jitters associated with caffeine alone. Perfect for staying alert during focused work without the highs and lows of a caffeine crash.

Stress Resilience & Mental Clarity

Alpha-GPC + L-tyrosine, Ashwagandha: Maintain mental clarity and balance under stress, supporting both cognitive function and mood. Ideal for high-stakes situations or days that demand sustained focus and clear thinking in the face of pressure.

Nootropics and Research

Since 1964, when Dr. Corneliu Giurgea introduced piracetam and coined the term "nootropic," interest in these cognitive enhancers has only gone up. What started with piracetam has grown into a diverse field of brain-boosting compounds, from natural options like Rhodiola Rosea to adaptogens such as Ashwagandha.

Over the years, research has shown that these compounds are especially helpful for people dealing with cognitive decline, but studies are now exploring their benefits for anyone looking to boost mental clarity, memory, and focus. Detailed research on each nootropic continues to reveal ways these compounds can positively impact cognitive function, mood, and mental stamina.

Learn More About Adaptogens

What is Nootropic Stacking?

Nootropic stacking means combining multiple nootropic ingredients for more powerful results. This way, you can customise cognitive support based on specific needs. Common nootropic stacks include:

L-Theanine with caffeine:

They provide the energy boost of caffeine with the calm, focused clarity of L-Theanine, minimising the jittery effects often associated with caffeine alone.

Bacopa Monnieri with Lion’s Mane:

They can improve recall and cognitive flexibility by supporting neurotransmitters and nerve growth factor, ideal for students or professionals who need to retain information.

Alpha-GPC and L-tyrosine:

They support memory and stress resilience, perfect for long study sessions or demanding workdays.

Cordyceps and Panax Ginseng:

They provide a natural stamina boost, often preferred by athletes or those with busy schedules.

Simply Nootropics Essentials Plus

If you don’t have time to shop for different ingredients separately and aren’t sure which ones you need, Simply Nootropics Essentials Plus has you covered. This all-in-one blend contains the best ingredients in one powerful formula. Less guesswork, more benefits. That’s because:

It contains all the best brain-boosting ingredients

  • Ashwagandha to ease stress;
  • Brahmi Leaf Dry for memory support;
  • CDP Choline to enhance cognitive function;
  • L-Theanine for calm focus;
  • Rhodiola Rosea and Panax Ginseng for mental clarity and resilience;
  • Lion’s Mane Mushroom for nerve growth and brain flexibility;
  • NZ Pine Bark to provide antioxidant protection;

It’s crafted with insights from our in-house expert

Dr. Brian P. Ramos, a Yale-trained neuroscientist with a PhD in Neurobiology. Dr. Ramos ensures that each ingredient is carefully selected and precisely dosed, guided by the latest research to provide optimal brain health and cognitive support.

It’s proudly made in New Zealand

Adhering to New Zealand’s high manufacturing standards to bring you a product that’s trustworthy, effective, and made with integrity.

It’s completely stimulant-free

Providing natural cognitive support without the risk of jitters, crashes, or sleep problems. This formula is crafted to deliver sustained mental energy, clarity, and focus without relying on harsh stimulants.

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FAQs

What are nootropic supplements?

Nootropic supplements, also known as cognitive enhancers or smart drugs, are designed to improve mental functions such as memory, creativity, focus, and overall brain performance. They contain ingredients that support brain health and cognitive function.

How do nootropics work?

Nootropics work by increasing blood flow to the brain, supporting neurotransmitter function, and providing essential nutrients that enhance cognitive performance. Ingredients like Bacopa Monnieri and Ginkgo Biloba improve memory, while L-Theanine and Rhodiola Rosea enhance focus and reduce stress.

Are your nootropic supplements safe?

Yes, our nootropic supplements are made from natural, scientifically-backed ingredients and are third-party tested for safety and efficacy. They are formulated to be safe for daily use, but it's always best to consult with a healthcare provider before starting any new supplement.

When will I start seeing results?

Users often report improved focus and mental clarity within the first week of use, with continued benefits over time. The full effects on memory and cognitive function can be seen with consistent use over several weeks to months.

Can these supplements help with anxiety?

Yes, our nootropic supplements include ingredients like Ashwagandha, Lion's Mane Mushroom and L-theanine, which can help reduce anxiety and stress. These adaptogens promote a calm, relaxed state of mind, making it easier to manage anxiety and improve overall mental health.

What is the Simply Nootropics 60-Day Money-Back Guarantee?

At Simply Nootropics, we are committed to providing high-quality supplements that deliver real results. That's why we offer a 60-Day Money-Back Guarantee on all our supplements. If you’re not completely satisfied with the results, we’ll refund your money. That’s how confident we are that you'll love your products.

Are there any side effects?

Only good ones. All of our ingredients are safe and third-party lab-tested. We don’t use any stimulants, fillers or nasties in our products. We take these quality steps to ensure Simply Nootropics works for all kinds of people. We pride ourselves on creating game-changing formulas backed by research and science, and actually formulated by our in-house science team unlike other brands.

What is the difference between the old Essentials formula and Essentials Plus?

Essentials Plus is an upgraded version of our bestselling nootropic blend, delivering even more powerful cognitive support with a daily formula of 60 capsules per bottle (up from 44). Featuring increased dosages of key ingredients like Lion’s Mane Mushroom (400mg) and CDP Choline (200mg), along with the addition of New Zealand Pine Bark and Rhodiola Rosea, this enhanced nootropic stack supports both immediate cognitive improvements and long-term brain health. Essentials Plus is designed for daily use, just two capsules a day and best of all, it’s available at the same price, offering more value than ever.